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Thursday, May 1, 2008
An Open Letter to ATMDirect Executives
With less than 13 days
remaining, we still have yet to hear from ATMDirect even though our CEO, Kenneth Mages, has made them aware of it from the
beginning. However, in the interest of complete and unbiased fairness, this morning I sent them the following. Word on the
street is that they have no intention of participating in the PIN-OFF, but let's give them every opportunity I say.
An Open Letter to ATMDirect Executives
Mr. Nandon Sheth - President
- ATMDirect
Mr. Tom Wilkerson - Vice-President Business Development -ATMDirect
cc: Ms. Danielle Duclos - Director of Marketing - ATMDirect
 As you are surely aware, from daily emails sent by Kenneth
Mages, HomeATM's CEO to your President, Nandon Sheth, as well as various coverage in both the blogs and the newswires, we have challenged ATMDirect to compare technologies.
I was a founding member of the former ATMDirect owner, Solidus Networks, and was the author and Editor of the "Pay By Touch Blog" since 2005 until it's final post on March 20th. I am a firm believer and staunch supporter of bringing PIN Debit
to the Web (in fact, query ATMDirect on the Pay By Touch Blog and you'll see myriad posts praising the potential of Internet
PIN Debit. As such, I personally inquired about acquiring ATMDirect.
However, after reviewing the materials sent to me by Ron Carter, and speaking with several "insiders"
including Eric Bachman, (who, by the way speaks highly of you personally) former COO of PBT, I decided that there was much
that remained to be done before it could be considered anything more than an "early stage startup" to quote Eula
Adams. So I passed and instead, I've joined forces with HomeATM, whose technology I felt could stand up to the demands
that are required for PIN Debit to work on the Internet.
I saw ATMDirect's recent Press Release claiming the purchase of Pay By Touch's "25 Global Patents".
Frankly, from the materials that were sent to me during my acquisition inquiry, I know only of one. However, that is not the
point of this communication. Our patent attorney, Donald E. Stout, has sent a letter to your president regarding our patent.
The point of this e-mail is to invite ATMDirect to what we've called a "PIN-OFF".
Upon reading your press release and hearing the patent claims you're
making, we would like to "call you" on these claims as well as the one made that you intend to "Own PIN Debit
on the Internet". If, in fact, you feel that ATMDirect's technology can stand up to the scrutiny of an independent
"Internet PIN Debit Payment Panel" we would welcome ATMDirect's participation by accepting our invitation. We
have extended the courtesy of allowing you 30 days to respond.
I've sent out "Internet PIN Debit Payment Panel" participant invitations to Paul Green,
"The GreenSheet", John Stewart, "Digital Transaction News" Scott Loftesness, Payment News, Gwen Bezard,
Aite Research Group, Avivah Litan, Garnter Research, Bruce Cundiff, Javelin Strategy & Research, David Brietkopf at SourceMedia
and Evan Shuman, the former retail technology editor for eWEEK.com, PCMagazine, and CIOInsight,
who are now all aware of HomeATM's PIN-Off Challenge to ATMDirect. We are all awaiting your acceptance/non-acceptance
to this Internet PIN Debit challenge.
Please
advise as to whether you plan on accepting, or forfeiting this opportunity to "showcase your technology". I'll
await your response, along with other industry insiders who are "privy" to our so-called "PIN-OFF." My
contact information is below...
John B. Frank
Executive Advisor
HomeATM e-Payment
Solutions
Phone: 480-816-9578
Cell: 612-432-6980
JFrank@HomeATM.net
www.PINdebit.blogspot.com
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PINCept.com is a website dedicated to educating Internet
Retailers on HomeATM and it's patented browser based PIN debit and credit network. By accepting payments secured by a
PIN, you'll reduce risk, reduce or eliminate reserves (if applicable), while, at the same time, cutting Interchange Fees
by up to 50%! You can't afford to discount the possibilities HomeATM can bring to your retail environment.
Why pay card not present rates when HomeATM can provide a more secure PIN verified transaction at card present
rates? To learn more check back for articles and insights regarding the merits of accepting PIN verified payments on
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